Messaging app WhatsApp has introduced adverts for the first time ... ‘We’ve seen this pattern before, with small updates that pave the way for much bigger changes. The introduction of ads could signal ...

Ads in WhatsApp will be shown only in the app's Updates tab, which is used by as many as 1.5 billion people each day.

WhatsApp is rolling out ads on parts of the platform, but assures users that personal messages, calls and statuses will remain end-to-end encrypted and private.