For ClubTest 2024, we thoroughly tested all of the newest golf clubs on the market with the help of GOLF’s editors and a swing robot from Golf Laboratories founder Gene Parente. Below you can find ...

WHAT YOU NEED TO KNOW: The high-end XXIO line of men’s and women’s clubs ($1,200 driver, anyone?) continue their focus on distance, or more precisely the distance you’ve lost, by pushing the limits of ...

XXIO is a primo, high-end golf club brand in Japan (also part of the Cleveland/Srixon group) that’s making a serious push in the US market with a whole crop of new gear. The XXIO Prime line includes ...

Chuck Thiry, vice president of XXIO USA, details at the PGA Show's Demo Day the new technology installed in the brand's golf clubs for 2025 and explains how it can help golfers with clubhead speed.

The XXIO X line of woods and irons are the latest examples of how the top-rated Japanese high-end brand is attempting to make inroads in the U.S. market by improving not merely the head or the face or ...

A segment of the market that often prioritises exclusivity even over pure performance, Japanese equipment manufacturers have become cult heroes in the east over the decades, with brands like Honma and ...