Here's a marketing tip for companies on a tight budget: be provocative. That's the strategy Zillow used in its early days in ...

Just last week in these pages, one Chicagoland brokerage ignored mountains of research and instead cited a “study” by Midwest ...

But while Zillow did get its wish after NAR chose ... If a seller wants to use a delayed marketing strategy, they will be required to sign a disclosure stating that they’re aware of what they ...

A bill proposed in Illinois would force home sellers to put the home on a multiple listing service within one day of signing ...

Are you a print subscriber? Activate your account. By Bradley Johnson - 37 min 47 sec ago By Brian Bonilla - 6 hours 52 min ago By Tamera Geddes - 7 hours 22 min ago By Simon Dumenco - 7 hours 22 ...

If the listing is then listed by another agent, even at the same firm, and a different marketing strategy is used, it would be eligible to be shared on Redfin. While Zillow is viewing its policy ...

The war between home brokerage Compass and Zillow is heating up, with the real estate website moving to ban some of Compass’ Bay Area listings. A Zillow spokesperson confirmed that it has already ...

uses a marketing strategy that includes listing properties on a "Coming Soon" page before listing them more widely on sites like Zillow. Zillow's new policy means that in order for a listing to ...