When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers ...

The "great jeans" ad campaign from denim-retailer American Eagle Outfitters Inc., featuring actress Sydney Sweeney, has sparked anger from progressives, support from conservatives, and a jump in ...

In today’s brave new world of fascism rebranded, white nationalism is trading in brown shirts for boot-cut jeans—and the new master race apparently shops at American Eagle. Because nothing says “the ...

Foot traffic is down at American Eagle by almost 9% year-over-year for the week of Aug. 3, according to retail data firm Pass ...

A new report has emerged, revealing a significant impact on American Eagle‘s stores following the controversy surrounding ...

Notably, U.S. visits to American Eagle's ( NYSE: AEO) website have increased 60% year-over-year since the Sweeney campaign was launched, with a spike occurring on August 3-4 when President Trump made ...

Admittedly, the stock price's recent surge of approximately 25% might induce more investors to buy this stock. Nonetheless, ...

American Eagle Outfitters wanted to make a splash with its new ads starring actor Sydney Sweeney. The campaign has sparked a ...

Despite backlash against American Eagle's 'Sydney Sweeney Has Great Jeans' ad, it shows a shift to traditional, sales-focused ...

Fast-forward four decades, and Sydney Sweeney is pulling the same trick—but with a fresh twist. Her American Eagle ads—which ...

At first, they wanted to claim progressives were delusional for seeing a slide back into white supremacy in the American ...