The "Bucking Hemi" mechanical bull Ram was using to promote the Hemi V8 in the Ram 1500 was reported stolen, with a suspicious story of its recovery.

The whole situation around the supposed theft of Ram’s Bucking Hemi mechanical bull is absolutely bizarre. We were skeptical of the theft claims because Ram was making such a big deal about it, even issuing a press release and reward poster – it smelled like a marketing campaign.

As Stellantis marked the triumphant return of its Roadkill Nights to the streets of Pontiac, Michigan, a thief allegedly stole Ram's V8 bucking mechanical bull.