Ana and Mia have joined a rising wave of virtual influencers – ever since Lil Miquela first burst onto Instagram in 2016.

AI influencer Mia Zelu fooled thousands with her fake life of luxury – sparking an authenticity crisis up-ending social media strategies.

AI influencer Mia Zelu gained viral attention for an Instagram post depicting her at Wimbledon 2025, showcasing the ...

Mia Zelu appears to lead quite a life – at Wimbledon one week, at a Coldplay concert the next. But she’s not real and she’s ...

Mia’s brunette AI sister, Ana Zelu, has even more followers on Instagram than she does: 266,000. But Ana has been around ...

AI influencers represent the cutting edge of digital storytelling. But when applied to pharmaceutical marketing, innovation must be balanced with integrity.

Part of a fast-growing trend of “virtual influencers,” the account's front-row selfies and tenniscore fashion initially had fans fooled.

Mia Zelu — the artificial intelligence bot who fooled thousands with her fake Wimbledon posts — underscores how quickly ...

Mia Zelu, an AI influencer, recently fooled Instagram users with lifelike photos appearing to show her at Wimbledon. The images, showcasing her near the tennis court, garnered significant attention, ...

Some commenters expressed their confusion at the discovery that Mia was AI, having just found out from the news after her ...

As always, British band Coldplay rocked the crowd in Boston, Massachusetts. But this time, it was a software company CEO who ...

“People are used to seeing curated, almost perfect images from human influencers, achieved through extensive editing, filters ...