Tennessee and Adidas agreed to a 10-year apparel contract that starts in July 2026 as AD Danny White and the Vols ditched ...

Tennessee athletics will switch from Nike to Adidas in 2026 as its official apparel supplier, Knox News has learned.

With Tennessee's agreement set to expire with Nike in 2026, the Vols will switch back to Adidas as the school's apparel ...

That’s the reality behind the Volunteers’ upcoming apparel switch from the Swoosh to Adidas' three stripes, according to ...

Tennessee athletics will switch from Nike to Adidas in 2026 with plans to make the Vols the brand's flagship college program and prioritize NIL.

Univ. of Tennessee athletics will switch from Nike to Adidas in 2026 as its official apparel supplier in a blockbuster ...

Nike Inc.’s sneakers are front and center at Foot Locker Inc. stores once again as the long-time partners rebuild a ...

Adidas’ biggest challenge is to raise the value of the brand, say sports marketers. The Interbrand consultancy puts a worth of $7.5bn on Adidas, less than half that of Nike’s $17bn. The American ...

While Adidas would seem to have the advantage as an official World Cup sponsor, Nike appears to have gained the upper hand based on sponsorships, marketing and social media buzz.

Innovation is what Nike does best -- its Free and Lunar technologies started in running but have since expanded and are now each $1 billion businesses -- but Adidas is trying to catch up.

Nike has grown its share price 9.21% this year and was trading around $56.74 Wednesday afternon. Adidas has risen 23.05%. Read more about Nike's massive transformation. Your Market View ...