Amazon has increased the number of ads or “ad load” in Prime Video to four-to-six minutes of ads per hour, Adweek reports. Notably, Amazon never directly informed subscribers of the ad increase.

Amazon's advertising division has closed its 2025-26 upfront negotiations, reporting commitments above internal forecasts and ...

Prime Video members are expressing frustration on social media as ad time jumps to six minutes per hour. Amazon offers an ...

Tech giants are taking over the rapidly growing connected TV ad market and analysts say Amazon Prime Video has the upper hand.

Prime Video was ad-free when it debuted in 2006 as an add-on to Amazon’s Prime subscription service that offers free delivery of Amazon products for an annual fee.

Is Amazon Prime Video Still Worth It? More ads now appear on Amazon for those who did not opt for the ad-free upgrade worth $3, and it added twice as many more video advertisements on the platform ...

Amazon Prime Video has doubled its commercial breaks from three to six minutes per hour, breaking promises of lighter ad ...

MILLIONS of us subscribe to Amazon Prime – but is it worth it?We take a look at what you get and how many deliveries you need ...

Prime Video is no longer just a perk. It's a powerful ad platform, a connected-TV company, and Amazon's most overlooked strategic asset.

The Trade Desk's shares just fell almost 40%, its worst decline on record, and analysts say competition from Amazon may be to ...

Key Points Prime Video is no longer a cost center. Prime Video has more than 200 million viewers. Commerce, content, and ads are converging for Amazon. 10 stocks we like better than Amazon ...