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GoodPop marketers got the viral moment they had been waiting for thanks to a popsicle-obsessed fan.

Old Spice, MLB, Poppi and Woodford Reserve are among the brands that gained ground with boomers in the second quarter.

Optimizing AI in marketing campaigns has mostly focused on efficiency, but Linqia’s Resonate platform aims to make AI ...

Rethink shot over two nights in a specially designed showroom bedroom with Åkrehamn and Vågstranda mattresses.

AI-driven platforms now target audiences based on how users respond to creative assets, making creative performance the ...

Marketers should stop treating AI as a cost-cutting tool and start using it to scale ideas, empower talent and drive growth.

Human Nature’ looks as issues like cost of living, economic uncertainty and financial aspirations through a disarming lens.

Interim CEO Pete DeJoy thanks the Astronomer team for their ‘character and commitment’ during the Coldplay kiss-cam crisis.

Daniel Blake’s new brand channels resilience and multifunctionality to challenge Celsius and energize a comeback.

While overall marketing hiring has flattened, chief marketing officers continue to be in demand.

In a move that could upend how brands, agencies and creators work with the retail giant, Walmart is developing autonomous AI ...