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Labubu’s global rise shows that brands grow by confronting cultural tension, not by chasing trends or polished perfection.
Ad Age and Pereira O’Dell Chief Growth Officer Mona Munayyer Gonzalez are launching “Ask Mona,” a monthly social video series ...
Young strategists become sharper thinkers by learning to interpret ambiguity in client briefs and bring clarity to teams.
Timothée Chalamet reached out to Cash App after seeing its 2022 video "The Balcony" starring Kendrick Lamar. (Cash App) By: ...
The campaign's pun about Sweeney having "great genes" as well as "great jeans" swiftly drew backlash on social media.
Greg Knipp, the longtime CEO of Omnicom-owned multicultural agency Dieste, has died. Knipp, 57, died suddenly in his sleep, ...
Influencer ad disclosure is taking a backseat as brands feel pressure to drive performance, but new watchdogs are emerging.
Chili's offered advice on how small agencies can work with big marketers. L-R: Jesse Johnson, VP of marketing, Chili's Grill ...
Old Spice, MLB, Poppi and Woodford Reserve are among the brands that gained ground with boomers in the second quarter.