3D Sparrow announces the new Booba deals as the hit animated IP reaches digital milestone and season four launches.

Broncos and Toikido have agreed a Piñata Smashlings sponsorship deal for the rest of the Rugby League playoffs.

Brand Licensing Europe has unveiled a programme of support for retailers and manufacturers who are new to licensing or visiting the show for the first time this September.

Batwheels marks DC's first ever Batman pre-school series, with Warner Bros. Discovery Global Consumer Products working with top licensees and partners on a global merchandise programme.