Greggs has been using app and value perception data, as well as customer feedback, to monitor the impact of recent price ...

Marketers are under increasing pressure to get more out of troves and troves of data - a strong relationship with insights ...

Tapping into “brand truths”, playing with memory structures and prioritising collaboration Diageo is targeting “triple wins”, ...

Russell Parsons, editor-in-chief of Marketing Week, says: “B2B marketing is evolving. In some organisations, the virtues of ...

From January to March, UK advertising spend climbed 8% to a total of £10.6bn, driven by short-term solutions, according to ...

Capitalising on social media momentum and its 112-year history, the US drinkware brand is looking to customers to help “build ...

Volatility has become a constant, with shifting demand, tighter budgets, and unpredictable costs reshaping how marketers operate. Learn how teams are building resilience by prioritizing ...

Almost three in five (57%) consumers say they have little-to-no trust in brands to use AI responsibly, suggesting a gap ...

The brand’s bet on a Russo vs Bonmatí rivalry paid off, delivering increased brand buzz, engagement and sales, says European ...

Generational theory can be a useful tool for marketers looking to define common traits in different age groups - but only ...

Clinique’s partnership with the Red Roses for this year’s Women’s Rugby World Cup marks the latest step in a long-term ...

As the government mulls extending statutory paternity leave, dads who have taken enhanced leave acknowledge “emotional ...