Global data and insights company Pureprofile has launched a tool to allow users to test and refine messaging using synthetic ...

UK-based AI advertising company Daivid has partnered with Japanese media and marketing research company Video Research to ...

Survey fraud prevention company has appointed for Kantar chief information officer Joseph Baldini to its board of directors.

The marketing and research industries have a well-documented fascination with youth. Gen Z has become a lightning rod for hot ...

Television measurement body Barb and research firm Kantar Media have begun reporting TV set viewing to YouTube channels.