Major League Soccer has signed new rights agreements with South Korean broadcasters Coupang and SpoTV as it seeks to ...

Genius Sports has acquired sports fan data specialist Sports Innovation Lab in a move it states serves to “fast-track” the ...

Adidas chief executive Bjørn Gulden has described the controversial loss of the German national football team contract and ...

Poor results on the pitch did not impact on Manchester United’s financial performance in 2024-25, with the Premier League ...

South Korean streaming platform Coupang Play has secured a multi-year renewal for exclusive rights to Formula 1.

UK fintech firm MyGuava has suspended its services in the country, throwing into doubt several UK football club sponsorship ...

Sports Europe has pulled out as promoter of speedway events organised by the International Motorcycling Federation (FIM) ...

Italy is to host a Premium Live Event (PLE) in 2026 to coincide with the country joining Netflix’s World Wrestling ...

Starbucks has signed on as the fourth founding partner of the 2028 Olympic and Paralympic Games in Los Angeles, joining ...

The Cadillac Formula 1 team has signed another major US brand to its sponsorship portfolio, securing Jim Beam in the spirits ...

There will be a new broadcaster of elite women’s tennis in Poland from 2027, after Polsat-owned Eleven Sports landed ...

Eno Polo has been appointed as the new chief executive of the Association of Tennis Professionals (ATP), replacing Massimo ...