From cause-based campaigns like ‘Trash Isles’ and ‘Uokm8?’ to LadBible’s latest mission to close the gap between porn and ...

The campaign turns a viral internet phrase into a playful yet meaningful invitation for to step outdoors.

It feels inevitable: ChatGPT, along with others in the rising tide of large language models (LLMs), will introduce ...

A new report from WPP Media and Oxford University’s Future of Marketing Initiative argues that the marketing and media worlds ...

For the second installment of its social series campaign set atop the Swiss Alps, The North Face, Zalando, and Highsnobiety ...

Two years after Amazon’s ‘Joy Ride’ Christmas ad scored extraordinarily high in testing, the e-commerce giant tested it again ...

The chief creative officer at TMA, the agency behind the work, shares insights into ‘Come Out and Play.’ With Halloween right around the corner, Six Flags is gearing up for one of its busiest periods.

Many successful teams can get numbers to move in the right direction. Lower CPCs. Higher click-through rates. Better quality scores. These are all essential building blocks for a strong campaign ...