Matcha isn’t just a trendy green swirl in your latte anymore—it’s now a global craving with consequences. In fact, demand for ...

Global supplies of matcha are dwindling, thanks to social media and TikTok videos. Combined with tariffs, prices are rising ...

The powdered Japanese green tea is increasingly hard to find. Experts say its popularity on the internet is straining Japan’s ...

Keith Lee visited Indonesian restaurant Gado Gado, soul food cart Kee's Loaded Kitchen and Cheese & Crack Snack Shop.

A NEW TikTok health craze is hitting Aldi shelves — and it’s only £1.49. Shoppers are raving about the budget supermarket’s ...

From traditional tea ceremonies to viral TikToks, the rising popularity of matcha is driving a global shortage, leaving ...

True matcha — capital-M Matcha — is a highly concentrated, antioxidant-rich green tea made through a labor-intensive process of shading, harvesting, and grinding. It’s so specialized that real matcha ...

Matcha is getting harder to track down these days. We asked a local shop if they've been affected by the shortage, then talked to a reporter about why there's a shortage in the first place.

Like most flavored lattes, this beverage relies on an infused syrup to deliver its namesake flavor profile. However, the ...

The younger someone is, the more likely they are to be enthusiastic about waiting in line: A 2024 survey found that 92 ...

Although matcha's global market size is significantly smaller than coffee, its impressive growth rate, social media appeal ...

It is anticipated that the US tariffs on Japanese products might add to the lack of accessibility of matcha, as well. This ...