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AMC is joining major competitors in running even more commercials before the movie begins starting July under a new partnership with NCM.
In its first-quarter earnings report for 2025, AMC revealed that its total revenues fell by about 9% year-over-year, while ...
"AMC has no plan to introduce commercial advertising close to the start ... direct impact to their attendance.” Both AMC and NCM are expected to share revenues from the new pre-movie advertising ...
Apple CEO Tim Cook pulls back the curtain on the tech giant's film and television strategy, including spending millions on ...
Movie experts say theater-goers can expect an average of 20-to-30 minutes worth of promos during the pre-show.
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