The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since ...

AMC Theatres announced it will be adding commercials before movies, in addition to the already lengthy amount of trailers and ...

AMC is joining major competitors in running even more commercials before the movie begins starting July under a new partnership with NCM.

Starting July 1, AMC Theatres, the largest cinema chain in the U.S. and Europe, will introduce an additional commercial to ...

“While AMC was initially reluctant to bring this to our theaters, our competitors have fully participated for more than five ...

AMC Theaters will soon run even more commercials before its movies start, adding non-trailer ads to its pre-movie spots.

The pre-show will go on and on as the exhibition giant will introduce a “platinum spot” advertising window on July 1 ...

"AMC has no plan to introduce commercial advertising close to the start ... direct impact to their attendance.” Both AMC and NCM are expected to share revenues from the new pre-movie advertising ...

AMC, the largest theater chain in the United States, will soon start showing even more commercials before the start of a movie. This is on top of the usual 20 minutes of trailers and ads already shown ...