AMC Theatres' CEO Adam Aron announced during an earnings call on Monday that the company would be cutting down on its pre-show marketing. “It’s not that there’s been a change of heart...but we also ...

A month after debuting new advertising blocks, AMC Theatres plans to shorten the number of commercials ahead of movies. In July, AMC started running “platinum spot” with pre-movie commercials ...

Earlier in the summer, AMC Theatres began running some pre-movie commercials in an attempt to add a little bit of revenue.

After announcing it would be extending its pre-show ads in June, AMC received extreme backlash and has now changed ...

Get the show on the road, AMC says. After the company’s decision to extend ad time last month caught flak among movie theatre goers and studio execs alike, it seems the theater group is trying to ...

A notice on AMC’s website now warns customers that “movies start 25-30 minutes after showtime.” The move sparked backlash from some consumers, who took to social media to claim that they are sick of ...

AMC’s Q2 report indicated that the theater industry may finally be moving past the ruinous pandemic and dual-strike ...

AMC Theatres is making a major change that will allow customers more options for acquiring movie tickets. ClassPass is a subscription service that offers discounted fitness classes that can be ...

Overall revenues jumped 35 percent to $1.4 billion as the mega exhibitor looks to get out of the debt hole brought on by the ...

AMC Theatres has plans to implement changes at several of its theaters in the U.S. and in Europe over the next few years that will affect audience members’ movie-going experiences.