AMC Theatres' CEO Adam Aron announced during an earnings call on Monday that the company would be cutting down on its pre-show marketing. “It’s not that there’s been a change of heart...but we also ...

AMC Theatres will trim its preshow length after an ad expansion left studios fuming and audiences skipping trailers, with changes expected before 2026 ...

A notice on AMC’s website now warns customers that “movies start 25-30 minutes after showtime.” The move sparked backlash ...

Earlier in the summer, AMC Theatres began running some pre-movie commercials in an attempt to add a little bit of revenue.

As AMC Theatres reports a strong box office quarter and reiterates its plan to help claw its way out of debt, its top executive also has a message for moviegoers and studios: we’ve heard your feedback ...

Get the show on the road, AMC says. After the company’s decision to extend ad time last month caught flak among movie theatre goers and studio execs alike, it seems the theater group is trying to ...

After announcing it would be extending its pre-show ads in June, AMC received extreme backlash and has now changed ...

AMC’s Q2 report indicated that the theater industry may finally be moving past the ruinous pandemic and dual-strike ...

Overall revenues jumped 35 percent to $1.4 billion as the mega exhibitor looks to get out of the debt hole brought on by the ...

AMC Theatres has plans to implement changes at several of its theaters in the U.S. and in Europe over the next few years that will affect audience members’ movie-going experiences.