An Apple spokesperson told Tom's Guide that Siri had never been used to build marketing profiles or sell information. The spokesperson stated that "Apple settled this case to avoid additional litigation so we can move forward from concerns about third-party grading that we already addressed in 2019."

Apple claims it doesn't record Siri interactions unless users voluntarily opt-in to improve the voice assistant.

The company said it has never sold data collected by Siri or used it for advertising purposes.

Apple clarified on Wednesday that it has never sold the data collected by its Siri voice assistant or used it to create marketing profiles, just days after settling a case in which it faced such accusations.

A Siri lawsuit settlement over privacy issues has dredged up old rumors about ad targeting, but Apple says it ‘has never used Siri data to build marketing profiles.’

Apple says that data collected by Siri has never been sold to advertisers or used to build a marketing profile of its users. Instead, the company argues that its virtual assistant has been “engineered to protect user privacy from the beginning.

Apple (NASDAQ:AAPL) said on Wednesday that it has never used Siri data to build marketing profiles, never made it available for advertising, and never sold it to anyone for any purpose. The clarification comes after last week the U.

Apple Inc., the tech giant headquartered in Cupertino, California, is under scrutiny following a $95 million settlement in a class action lawsuit accusing it of unauthorised recordings and data sharing through its Siri voice assistant.