Astronomer cleverly utilises Gwyneth Paltrow in a promotional video, diverting attention from the recent scandal for positive ...

Over the weekend, Astronomer went viral (again), but this time, for a very different reason. In one of the most unexpected ...

What began as a reputational crisis for data platform Astronomer ended in a masterclass in crisis marketing. A viral “kiss cam” incident involving top executives was swiftly reframed through a Gwyneth ...

After the Coldplay concert scandal, Astronomer’s move to hire Gwyneth Paltrow as a “temporary spokesperson” is set to become ...

Astronomer turned a viral Kiss Cam mishap into a PR win by hiring Gwyneth Paltrow, transforming backlash into buzz with a ...

A stolen kiss at a Coldplay concert turned into a marketing frenzy. As the Astronomer CEO’s scandal lit up the internet, ...

The technology company that was at the center of a scandal last week released a tongue-in-cheek response. It landed.

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z.

At the weekend, tech company Astronomer turned to Gwyneth Paltrow in the wake of the recent Coldplay kiss cam scandal to “address” frequently asked questions.And we turned to a range of industry ...

Gwyneth Paltrow joins AI startup Astronomer as spokesperson after a viral Kiss Cam moment involving CEO Andy Byron and a ...

The company at the heart of the Coldplay 'kiss cam' scandal has released a video featuring the ex-wife of Chris Martin.

Astronomer, a data operations startup, has released a witty new video featuring Gwyneth Paltrow following the viral scandal involving its CEO and Chief People Officer. After a kiss cam incident at a ...