Astronomer cleverly utilises Gwyneth Paltrow in a promotional video, diverting attention from the recent scandal for positive ...

Over the weekend, Astronomer went viral (again), but this time, for a very different reason. In one of the most unexpected ...

What began as a reputational crisis for data platform Astronomer ended in a masterclass in crisis marketing. A viral “kiss cam” incident involving top executives was swiftly reframed through a Gwyneth ...

Astronomer's new CEO is speaking out about the Coldplay concert kiss cam controversy, admitting the viral video has raised ...

After the Coldplay concert scandal, Astronomer’s move to hire Gwyneth Paltrow as a “temporary spokesperson” is set to become ...

Astronomer turned a viral Kiss Cam mishap into a PR win by hiring Gwyneth Paltrow, transforming backlash into buzz with a ...

The technology company that was at the center of a scandal last week released a tongue-in-cheek response. It landed.

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z.

At the weekend, tech company Astronomer turned to Gwyneth Paltrow in the wake of the recent Coldplay kiss cam scandal to “address” frequently asked questions.And we turned to a range of industry ...

Gwyneth Paltrow joins AI startup Astronomer as spokesperson after a viral Kiss Cam moment involving CEO Andy Byron and a ...

Kristin Cabot, caught in a viral embrace with Astronomer CEO Andy Byron, appears to be married to Privateer Rum founder ...

A moment at the Coldplay concert involving Astronomer CEO and HR fuelled viral memes, and led to Andy Byron's resignation, ...