A response like Astronomer's only works when marketing and company leadership has the structure move quickly, act with ...

A stolen kiss at a Coldplay concert turned into a marketing frenzy. As the Astronomer CEO’s scandal lit up the internet, ...

Ryan Reynolds’ company produced snarky ad addressing Astronomer’s Coldplay scandal, but his humor hasn’t worked for Blake ...

Ryan Reynolds’ company produced snarky ad addressing Astronomer’s Coldplay scandal, but his humor hasn’t worked for Blake ...

The Oscar-winning actor’s healthcare and wellness brand has reportedly suffered from an inability to be sustainably profitable, with executives struggling to navigate Paltrow’s ‘impatience and perfect ...

Oscar winner Gwyneth Paltrow stars in Astronomer's new ad campaign, humorously addressing the tech company's recent CEO scandal.

What began as a reputational crisis for data platform Astronomer ended in a masterclass in crisis marketing. A viral “kiss cam” incident involving top executives was swiftly reframed through a Gwyneth ...

It’s easy to make fun of Goop. But as biographer Amy Odell discovered, Gwyneth Paltrow is an innovator who mastered the Attention Economy.

The technology company that was at the center of a scandal last week released a tongue-in-cheek response. It landed.

After Astronomer’s Coldplay kiss cam drama went viral, Ryan Reynolds' ad agency tapped Gwyneth Paltrow — Chris Martin’s ex — for a perfectly sarcastic response.

The Hollywood stars assisted the tech firm stung by a concert public-relations crisis.

After the Coldplay concert scandal, Astronomer’s move to hire Gwyneth Paltrow as a “temporary spokesperson” is set to become ...