The three-year deal keeps Athletic as the Official Non-Alcoholic Beer Partner of the Ironman and Ironman 70.3 Global Series.

A new beer is debuting at the Truist Arena at Northern Kentucky University this week – Norse Up, a light lager that will ...

Xavier Athletics has teamed up with the Cincinnati Beverage Company to launch 'Muskie Lager,' which will benefit ...

The Bronco-branded beer, which gets its name from WMU being founded in 1903, is set to be available for purchase at the ...

Northern Kentucky University is partnering with Barleycorn’s Brewhouse to launch a beer aimed at supporting student-athletes.

Trademark lawyers are representing a Michigan bar free of charge after Ohio State University challenged the name of its draft ...

In college stadiums around the country, football games this fall have looked a little different than they used to, thanks to the influx of cash in college sports and the priorities of the affluent ...

In a beer-loving town like Bakersfield, it's about time that our university had an official brew. Earlier this week, Cal State Bakersfield announced the release of 'Runner Gold, a light lager that ...

College sports fans have a few new ways to show their support, thanks to new Boulevard beer and seltzer rollouts. University ...

Western Michigan University and Paw Paw Brewing are rolling out a new officially licensed beer brewed by a former player.

Heineken, the world's second biggest brewer, has been synonymous with the Champions League since 1994 and has two years left ...

The world’s biggest brewer AB InBev is set to replace Heineken as the official beer sponsor of the men’s Champions ...