For more than 60 years, this blank slate approach has been the Food and Drug Administration’s gold standard — and for good ...

Bayesian thinking helps you make better decisions by updating your beliefs when new evidence appears. Even in games of chance like scratch-off lotteries, paying attention to information can improve ...

Discover how credibility theory helps actuaries use historical data to estimate risks and set insurance premiums; learn how ...

These open-source MMM tools solve different measurement problems, from budget optimization to forecasting and preprocessing.

Incrementality testing in Google Ads is suddenly within reach for far more advertisers than before. Google has lowered the barriers to running these tests, making lift measurement possible even ...

A team of international physicists has brought Bayes’ centuries-old probability rule into the quantum world. By applying the “principle of minimum change” — updating beliefs as little as possible ...

Weapons is a layered story told through different character perspectives, with a compelling metaphor at the heart of the film. In the very first scene, Weapons jumps right into its terrible ...

President Trump's advisers are defending his decision to fire the Bureau of Labor Statistics Commissioner Erika McEntarfer after Friday's jobs report showed the economy gaining just 73,000 jobs in ...

A D.C. police commander is under investigation for allegedly making changes to crime statistics in his district. The Metropolitan Police Department confirmed Michael Pulliam was placed on paid ...

The NFL record book is about to be rewritten and Paul Brown, perhaps the most influential coach in modern football history, will be the biggest winner. For 75 years, the exploits of those who played ...