Get the show on the road, AMC says. After the company’s decision to extend ad time last month caught flak among movie theatre ...

AMC Theatres, facing years of stagnating attendance, took a bet in July when it added commercials to its preview roll, eager to boost its bottom line. Early numbers show that the deal is working and ...

Earlier in the summer, AMC Theatres began running some pre-movie commercials in an attempt to add a little bit of revenue.

Moviegoers, brace yourselves. The dreaded advertisements before a movie are expected to get longer at AMC Cinemas, according to multiple reports. Under the deal, AMC will play commercials in what ...

Moviegoers headed to their local AMC theater can expect to see more ads before movies starting on Tuesday as a deal with ad giant National CineMedia takes effect.

That’s compelling data for AMC, which must find it hard to keep passing up the extra dough, especially after it recently reported its worst quarter in nearly 30 years.

Business AMC theaters to play longer ads in lieu of more-expensive tickets Published: Jun. 11, 2025, 10:52 a.m.

AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to movies at the theater chain.

AMC Entertainment's deal with National CineMedia will bring more ads to theaters, providing a financial boost for the struggling chain.