Earlier in the summer, AMC Theatres began running some pre-movie commercials in an attempt to add a little bit of revenue.

Get the show on the road, AMC says. After the company’s decision to extend ad time last month caught flak among movie theatre ...

One of the largest U.S. movie theater chains, AMC stood as the most notable exception among cinema chains in refusing to broadcast commercials during the preview roll, fearing it would deter ...

AMC Networks saw an 18% drop in U.S. ad sales but a 12% increase in revenue for the company's streaming business during the ...

As AMC Theatres reports a strong box office quarter and reiterates its plan to help claw its way out of debt, its top executive also has a message for moviegoers and studios: we’ve heard your feedback ...

A month after debuting new advertising blocks, AMC Theatres plans to shorten the number of commercials ahead of movies. In July, AMC started running “platinum spot” with pre-movie commercials ...

Companies like Sensay are creating digital twins that replicate human knowledge, voice, and image, providing a sort of digital immortality. These avatars provide emotional support and help preserve ...

The gush of second quarter earnings reports is beginning to slow to a trickle, and with most of the reports in, the results ...