A month after debuting new advertising blocks, AMC Theatres plans to shorten the number of commercials ahead of movies. In July, AMC started running “platinum spot” with pre-movie commercials ...

One of the largest U.S. movie theater chains, AMC stood as the most notable exception among cinema chains in refusing to broadcast commercials during the preview roll, fearing it would deter ...

As AMC Theatres reports a strong box office quarter and reiterates its plan to help claw its way out of debt, its top executive also has a message for moviegoers and studios: we’ve heard your feedback ...

Overall revenues jumped 35 percent to $1.4 billion as the mega exhibitor looks to get out of the debt hole brought on by the ...

Earlier in the summer, AMC Theatres began running some pre-movie commercials in an attempt to add a little bit of revenue.

Bad Bunny shocked fans when he stripped down for a recent underwear ad. His mother, however, was unsurprised.

Caught on camera: CEO resigns after uncomfortable moment at Coldplay concert goes viral You Shouldn't Be Using Q-Tips in Your Ears. Here's How to Clean Your Ears the Right Way The 5 Senate seats ...

AMC Theatres is issuing a warning to moviegoers that their movies may not actually start at their listed showtimes.

AMC Theatres is making the wrong decision to put more ads in cinemas at a time when moviegoers want a premium experience.

AMC now warns moviegoers to expect ‘25-30 minutes’ of ads and trailers Making it easier to arrive when your movie is actually about to start.

AMC Entertainment's deal with National CineMedia will bring more ads to theaters, providing a financial boost for the struggling chain.

Previously, Shirofune’s automation for Amazon Ads focused on optimizing short-term ROAS that included both new and existing customers. With AMC integration, Shirofune can now optimize bids based ...