A month after debuting new advertising blocks, AMC Theatres plans to shorten the number of commercials ahead of movies. In July, AMC started running “platinum spot” with pre-movie commercials ...

One of the largest U.S. movie theater chains, AMC stood as the most notable exception among cinema chains in refusing to broadcast commercials during the preview roll, fearing it would deter ...

As AMC Theatres reports a strong box office quarter and reiterates its plan to help claw its way out of debt, its top executive also has a message for moviegoers and studios: we’ve heard your feedback ...

Overall revenues jumped 35 percent to $1.4 billion as the mega exhibitor looks to get out of the debt hole brought on by the ...

Earlier in the summer, AMC Theatres began running some pre-movie commercials in an attempt to add a little bit of revenue.