A month after debuting new advertising blocks, AMC Theatres plans to shorten the number of commercials ahead of movies. In July, AMC started running “platinum spot” with pre-movie commercials ...

One of the largest U.S. movie theater chains, AMC stood as the most notable exception among cinema chains in refusing to broadcast commercials during the preview roll, fearing it would deter ...

As AMC Theatres reports a strong box office quarter and reiterates its plan to help claw its way out of debt, its top executive also has a message for moviegoers and studios: we’ve heard your feedback ...

Overall revenues jumped 35 percent to $1.4 billion as the mega exhibitor looks to get out of the debt hole brought on by the ...

Earlier in the summer, AMC Theatres began running some pre-movie commercials in an attempt to add a little bit of revenue.

Nicole Kidman expertly blends the personal with the professional in her new beauty ad, which features a brief — and rare — appearance by her lookalike daughter Faith, 14.

Viewer reaction analysis in ad-supported video content focuses on the use of advanced techniques to understand and interpret the emotional responses expressed by viewers during ad viewing experiences.

Bad Bunny shocked fans when he stripped down for a recent underwear ad. His mother, however, was unsurprised.

Bad Bunny was asked what his family thought of him stripping down to his underwear for his viral Calvin Klein ad campaign on the July 22 episode of 'The Late Show With Stephen Colbert.' He ...

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