The digital marketing landscape is evolving at an unprecedented rate, and businesses must keep up with the latest innovations ...

Senior vice president Brad Rencher, who currently manages Adobe's Omniture Web analytics business, will now be responsible for the company's digital marketing and enterprise software efforts and ...

Virtual event / Free to access Go deeper with an exclusive virtual event, Assessing AI’s Role in Marketing ... integrated their app into the overall customer experience. Similarly, finance apps, led ...

Apple will restore ByteDance-owned TikTok on its U.S. App Store on Thursday following a directive from U.S. Attorney General Pam Bondi, Bloomberg News reported on Thursday, citing people with ...

GIVEN THE DYNAMIC nature of digital marketing, app marketers need to continuously analyze and optimize their campaigns because user actions, KPIs and performance will change based on the app’s ...

Digital marketing is about more than figuring out how to use the latest social media platform to promote a product or organization, but that’s certainly part of it. As digital technologies and ...

those who have our app are making twice as many trips to Walmart, and their spend is 40 percent more,” said Wanda Young, vice president of media and digital marketing at Walmart, Bentonville ...