Dr. Squatch is getting into the Halloween spirit with a new Nightmare Before Christmas collab. This two-piece collection ...

Campaign revisits the campaign created by the men’s soap brand and agency PDA that broke the internet … and the brand’s ...

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. Dr. Squatch is trading cheesecake for beefcake: After being ...

The first-of-its-kind partnership offers fans a chance to suit up in the official Dr. Squatch costume, secure limited edition Spirit x Dr. Squatch soap, and enter a nationwide $15,000 cash sweepstakes ...

Alan Ritchson wants men to smell good no matter what. The soap company, Dr. Squatch, is no stranger to out-of-the-box campaign strategies that are borderline comedic and absurd to entice its target ...

Comedian Matt Rife grabbed the internet's attention when he took to X to defend Sydney Sweeney for her controversial Dr. Squatch bathwater bliss and American Eagle jeans ads. “I keep seeing people mad ...

A few months before she debuted her controversial jeans campaign, Sydney Sweeney inspired backlash over another product — soap infused with her bathwater. Looking back on the incident now, the actress ...

As a businesswoman, Sydney Sweeney isn't afraid to push the envelope, even if the fan mail isn't always glowing. The Emmy-nominated actress, who's stirred controversy with her provocative campaign ads ...

Some time has passed since Sydney Sweeney made headlines over her American Eagle ad, and while she still maintains her silence on the matter, the multiple Emmy-nominated actress is apparently aware of ...

Sydney Sweeney is cashing in on her stardom thanks to several major ad campaigns in recent months. Most recently, a promotion for American Eagle jeans that the "Euphoria" actress starred in gained a ...