Personalizing ads for each customer is highly effective, as 71% of consumers expect personalized interactions with brands. Conversely, 76% of consumers are frustrated when experiences aren’t ...

This article delves into a comparative review of Google Ads vs. Facebook Ads, exploring their reach, ad types, targeting capabilities and overall effectiveness.

Kantar says its "direct integration" model for measuring Meta ad effectiveness will utilize its Lift and Lift+ products -- a measurement solution with a database of over 25,000 digital campaigns ...

“Anonym is one of a flood of companies building technologies to help brands mine data sets for insights about consumers in a way that better anonymizes individual users. U.S. marketers are expected to ...