Independent analyses suggest Google’s AI search strategy is indeed having an impact. Search impressions—the number of advertiser links that show up in searches, even if they aren’t clicked—grew by 49% in the year since the overviews were launched, according to a May report from BrightEdge, a search-engine-optimization firm.

Google’s AI summaries are causing a sharp drop in website clicks, prompting publishers to rethink business models amid fears of a “Google Zero” future.

Pew Research Center's claim that AI Overviews reduce web traffic to publishers may have been based on flawed methodology.

A deep dive into the unseen systems behind Google Search – uncovering live experiments, entity-based infrastructure, AI agents, and more.

Google’s first year with AI search was a wild ride. It will get wilder. Skip to content ... Google's own view on the impact of the March 2024 update is unsurprisingly positive.

Google’s Q2 earnings show AI Overviews are increasing search activity, with new data suggesting they drive over 10% more queries.

AI Overview's Impact on SEO. Google's new AI Overview feature in Search is at the heart of the evolving debate. AI Overview is designed to enhance search results by providing summarized answers to queries, pulling information from various sources and presenting it in a concise, easy-to-read format.

The search giant predicted a further capital spending boost next year and cited massive demand for its cloud computing services.

Liz Reid, head of Search for Google, Demos AI Mode. More Complicated Trip Planning. AI Mode is more advanced, and that means users can perform complicated searches in one go, the company said.

Google’s new chatbot-style AI Mode search experience, previously an experiment, is launching for US users. Publishers and marketers will have to adjust their search strategies once again.

AI search providers such as OpenAI and Perplexity will eventually supplant Google and other conventional search engines, Cue said Wednesday. Apple plans to add those options in Safari down the road.

Google's latest AI adventure is a new option for search. Web Guide is a new way that Google will organize search results based on analysis by a dedicated version of its Gemini artificial intelligence tool.