After largely focusing Google I/O 2025 on the ways the company wants Gemini to change everything from searching the web to filmmaking, Google is finally ready to launch new hardware. The next Made by Google event is on the books for August 20,

According to media invites shared by Google, the Google Pixel 10 will launch on August 20. Google is expected to share more information about the phone alongside a collection of other Pixel devices, including new earbuds and watches, at its Made by Google event on the same day.

Google has slashed the cost of the Pixel 8 Pro by $400, bringing the price down to $599. That figure is a bit of marketing because the Pixel 8 Pro hasn’t been $999 for a very long time, and the company runs consecutive deals, so it’s rare to pay full price for a Pixel phone.