The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

Max is now HBO Max. Again. No, I'm not joking. Less than two years after Warner Bros. Discovery changed the streaming service ...

With this change, Warner Bros. Discovery wants to show customers that it can "drive the service forward and amplify uniqueness" from what it can offer on its streaming experiences, with HBO Max taking ...

HBO's Max has been sending unsettling emails warning users to stop letting friends and relatives mooch off of their accounts.

A flagship rebrand, details on upcoming shows, movie trailers and a new streaming service were announced during Warner Bros.

The change comes as Warner Bros. Discovery seeks to scale back its volume of content and focus on quality programming and ...

The media giant says the move is based on refocusing its streaming strategy on "the programming that is working best" ...

Creators Abrams and LaToya Morgan go back to 1972 for a car-loving thriller about a driver and an FBI agent targeting a ...

Max is following in Netflix's footsteps and will soon crack down on password sharing. The streaming service is introducing a ...

WBD’s streaming boss JB Perrette said messaging around the Max password sharing initiative will start getting “firmer and ...

On his Thursday, May 8, 2025 first quarter-earnings conference call, Perrette said his and David Zaslav ’s “password-sharing ...

Warner Bros. Discovery isn't cracking down on all Max freeloaders immediately, so those borrowing a log-in to catch up on ...