The viral parody of the Lego ad 🏆Lego unveiled its buildable World Cup trophy just a few weeks before the start of the ...

With the 2026 FIFA World Cup on its way this summer, Lego has pulled out all the stops after managing to gather Lionel Messi, ...

The Lego campaign also stars Kylian Mbappé and Vinícius Júnior, and comes ahead of new playsets inspired by the football ...

LEGO’s new advert featuring Lionel Messi and Cristiano Ronaldo has quickly gone viral, turning the build-up to the 2026 World ...

Before the 2022 World Cup, Messi and Ronaldo were in a Louis Vuitton advert. An iconic picture of them playing chess with ...

The new gaming zone promises the ‘ultimate indoor football experience’ ...

If you're reading this right now, there's a very good chance that you were one of many millions of children to grow up with LEGO as one of your favorite toys. The Danish plastic connecting bricks are ...

Nintendo and LEGO have officially confirmed the upcoming release of a traditional Mario minifigure The announcement arrived via a short teaser video showcasing Mario emerging from an iconic green pipe ...

A couple of months ago, Eindhoven-based designer Paul Staal was thinking about a new project: a smart dashboard for his home office. His idea was to integrate the dashboard into a 3D-printed shell ...

Six years after revealing the first batch of Lego Super Mario sets, Nintendo and The Lego Group are finally giving fans what they want: Super Mario minifigures. On Tuesday, March 10 (aka, Mario Day), ...

Forbes contributors publish independent expert analyses and insights. A British writer who specializes in indie gaming and LEGO. This voice experience is generated by AI. Learn more. This voice ...

LEGO recently started dipping into more sports-themed sets with the Nike collaboration last year, but it looks like the company is taking it even further in 2026 ahead of the FIFA World Cup. The LEGO ...