Discover how to choose the right eyeshadow for ageing skin with expert tips that enhance your natural beauty and confidence.

When it comes to color, experimentation is a beauty-lover’s right at any age. But for a day-to-day look, makeup artists ...

Ever notice how some beauty trends from the past just seem to work better as we get older? In 2025, women over 40 are ...

Laura Geller has made a name for herself over the years by creating makeup for real, mature women—and part of that means helping women understand how to look their best at every age. The 68-year-old ...

Fine Lines Permanent Cosmetics, a Vancouver, Washington-based permanent cosmetics studio, reports a demographic shift in its client base, with an increasing number of older adults seeking microblading ...

“Eyeliner actually becomes more important as we age,” says pro makeup artist Stevi Christine. “Lashes tend to thin over time, and a liner at the roots helps bring back that youthful fullness.” So, ...

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Javascript must be enabled to use this site. Please enable Javascript in your browser and try again. Join Wish of a Lifetime from AARP in celebrating veterans with ...