As we enter 2025, the mobile marketing landscape remains a hot topic of discussion. Bold claims like "hypercasual games are dead" and "user acquisition is ...

Text message marketing is kinda like the new kid on the block for businesses. It’s cheap, easy, and gets the job done better ...

Mobile phones are always with the consumer at checkout ... Mobile coupons attached to loyalty cards Most coupon marketing today still requires the collection of an actual paper coupon. The reason: a ...

Retailer Target really gets mobile and takes a 360-degree approach to its use of the channel for building brand awareness, promoting specific deals and enhancing the convenience of the shopping ...

MUMBAI: Smartphone makers are joining the 10-minute delivery rush. Brands like Vivo, Samsung, Motorola and Lenovo are testing the potential of quick commerce that has found favour with consumers ...