The financial terms established a new paradigm for athlete endorsements. Rather than simply paying for product placement, Nike created a partnership model that aligned Jordan’s success with the ...

Cristiano Ronaldo has an estimated net worth of $275 million, according to 'Forbes.' Here's everything to know about ...

Nike and football are a synonymous partnership that dates back to the 1970s. Who are some of the high profile ambassadors now ...

Cristiano Ronaldo has built a net worth that cements his status as both a sports legend and one of the wealthiest athletes in ...

Every so often, a superstar athlete makes headlines with the announcement of a lifetime endorsement deal with a major brand, be it Nike, Adidas or Puma. Though it’s a rare occurrence, several ...

Nike said Wednesday it has suspended its endorsement of NFL star Deshaun Watson. Apple's Beats by Dre brand terminated its deal with Watson as well. The National Football League quarterback has ...

Cristiano Ronaldo remains one of the most successful and marketable athletes in the world. In 2025, Forbes once again named the Portuguese footballer as the World’s Highest-Paid Athlete, with ...

Almost 57% of Nike's investment in Woods' (then) $181 million endorsement deal was made back from the sale of golf balls alone between 2000 and 2010, according to a 2013 university study examining ...

On Sunday evening, Scottie Scheffler cemented his legacy as the world’s top-ranked golfer by clinching the PGA Championship at Quail Hollow Club, securing his third major title with a commanding ...