Mattel’s first product powered by OpenAI’s technology is expected to be announced later this year The agreement unites Mattel’s and OpenAI’s respective expertise to design, develop, and ...

We may make money when you click on links to our partners. Learn More. Barbie-maker Mattel has officially joined forces with OpenAI to create a new generation of AI-powered toys and games.

Mattel will use OpenAI’s tools to create AI-enhanced toys and digital products without licensing its IP. The first product from the collaboration is expected later this year. Tim Melvin’s ...

Barbie's parent company Mattel has teamed up with OpenAI. While details are still under wraps, the first AI-powered product is expected to drop later this year. The partnership comes as toy ...

Mattel, the toy maker behind Barbie and Hot Wheels, said it’s teaming up with OpenAI, which created popular chatbot ChatGPT, to “bring the magic of AI to age-appropriate play experiences.” ...

A person familiar with the collaboration said it will be for people at least 13 years old. While Mattel’s products are popular among kids, the company also markets toys to adults.

Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created popular chatbot ChatGPT, to “bring the magic of AI to age ...

In 2015, Mattel worked with San Francisco startup ToyTalk on a doll known as Hello Barbie. The doll connected to the internet through Wi-Fi and could chat with children and even tell jokes.