It’s the holidays so there are a lot of fragrance ads on TV. Why are all (or nearly all) perfume and cologne ads provocative and just plain weird? What’s the history there? Have retailers found that ...

<br>There is an inherent paradox built into fragrance advertising, which is the notion of persuading the consumer to buy a product whose essential function can’t be conveyed, seen or felt through a ...

Photo Credit: Kevin Mazur/Getty Images for The Recording Academy Beyonce‘s fans — or Beyhive— may not be happy with her new perfume advertisement as they reacted negatively and dropped critical ...

Superstar singer and American Idol judge Katy Perry was recently featured in an advertising campaign for Dolce & Gabbana’s latest eau de parfum, known as “Devotion.” This fragrance is touted as Dolce ...

Martin Scorsese is laughing right in the face of everyone (ahem, Joe Russo) who’s ever called him a pretentious snob, or someone who doesn’t know how to actually make money, or a one-trick-pony who ...

Beyoncé turned up the heat on Instagram with the recent campaign shoot for her newest fragrance, Cé Lumière. The campaign broke the internet and received a storm of reactions online. The comments came ...

The ASA bans a TV ad for Yves Saint Laurent's Opium perfume for showing a woman simulating drug use. A TV advert for Yves Saint Laurent's Opium perfume has been banned by the Advertising Standards ...

Kojima chose Margaret Qualley for Death Stranding after seeing her performance in a Spike Jonze fragrance ad. The perfume ad is eccentric, featuring Qualley performing a wide range of movements and ...

A celebrity-starred perfume ad for a major brand is seeking musicians, dancers, and more for its upcoming shoot. Plus, a short film, a dash cam product ad, and a long-term financial institution ...