James Van Der Beek is set to recur in Elle, the upcoming Legally Blonde prequel series for Prime Video that stars Lexi ...

YouTube has rolled out two new advertising tools that could change how people experience ads on the platform. Announced at the company’s annual Upfront event in New York, the new features—called “Peak ...

Audience segmentation is the process of dividing viewers into groups based on shared characteristics, such as demographics, location, interests, and viewing behaviors. Video service providers use ...

The Academy of Country Music is extending its broadcast partnership with Amazon's Prime Video, Dick Clark Productions through ...

YouTube has revamped the ad experience on television by launching an interactive product feed for shoppable connected TV (CTV ...

It’s not enough to simply have the best programming anymore, and streaming services are doing their best to try and separate ...

The deal will see a 10-second Morrisons ident with the strapline 'Clarkson's Farm, brought to you by Morrisons' shown at the ...

A star-studded Brandcast unveiled a deeper NFL partnership, new sponsorship offerings and contextually relevant ads powered ...

World Screen Newsflash recaps some of the biggest news to emerge out of the IAB NewFronts and Upfronts week in New York City.

And now it's Netflix's turn to get Upfront and showcase its 2025 and beyond slate, which includes a whopping 114 new Netflix ...

Retailers like Amazon, Walmart, and Home Depot are winning with sponsored product ads. Even when ads are shown in every ...

Amazon Prime will increase its membership price in India from June 2025, with no longer access to ad-free content. Here's all ...