Campaign revisits the campaign created by the men’s soap brand and agency PDA that broke the internet … and the brand’s ...

Alan Ritchson wants men to smell good no matter what. The soap company, Dr. Squatch, is no stranger to out-of-the-box campaign strategies that are borderline comedic and absurd to entice its target ...

Comedian Matt Rife grabbed the internet's attention when he took to X to defend Sydney Sweeney for her controversial Dr. Squatch bathwater bliss and American Eagle jeans ads. “I keep seeing people mad ...

A few months before she debuted her controversial jeans campaign, Sydney Sweeney inspired backlash over another product — soap infused with her bathwater. Looking back on the incident now, the actress ...

The actress collaborated with Dr. Squatch on the limited-edition soap that sold out in seconds. By Carly Thomas Associate Editor While Sydney Sweeney has yet to address her controversial American ...

As a businesswoman, Sydney Sweeney isn't afraid to push the envelope, even if the fan mail isn't always glowing. The Emmy-nominated actress, who's stirred controversy with her provocative campaign ads ...

Before Sydney Sweeney made national headlines for her American Eagles jeans, there was another advertising campaign fronted by the “Euphoria” Emmy nominee that garnered controversy on social media.

Some time has passed since Sydney Sweeney made headlines over her American Eagle ad, and while she still maintains her silence on the matter, the multiple Emmy-nominated actress is apparently aware of ...

Sydney Sweeney is cashing in on her stardom thanks to several major ad campaigns in recent months. Most recently, a promotion for American Eagle jeans that the "Euphoria" actress starred in gained a ...

I feel pretty clean for having just showered with someone else's bathwater. Yes, you read that right. In all fairness, the water once belonged to "Euphoria" it-girl and Gen-Z bombshell Sydney Sweeney.