The Clear Cooperation Policy mandates the sharing of listings on the MLS within one business day of public marketing. The ...

You can have a great-looking website, strong listings, and catchy ads, but if your content isn’t rooted in local knowledge, ...

Zillow now requires that home listings be added to an MLS within one day of any public marketing. Here’s what home sellers ...

When an early investor challenged Rich Barton to imagine building Zillow without a marketing budget, he realized an enticing ...

Just last week in these pages, one Chicagoland brokerage ignored mountains of research and instead cited a “study” by Midwest ...

The war between home brokerage Compass and Zillow is heating up, with the real estate website moving to ban some of Compass’ Bay Area listings. A Zillow spokesperson confirmed that it has already ...

Here's a marketing tip for companies on a tight budget: be provocative. That's the strategy Zillow used in its early days in ...

AgentC combines agentic AI and human expertise to optimize content, media, journeys and growth — with verified outputs teams can trust.

The @properties founders argued a failed proposal in the Illinois General Assembly to codify clear cooperation would’ve hurt ...

A bill proposed in Illinois would force home sellers to put the home on a multiple listing service within one day of signing ...

Many don’t realize this, but Zillow trains its Premier Agents to redirect buyers away from your property—even if it’s the one ...

Recent policy changes by the nation's largest real estate trade organization and listing juggernaut Zillow may lead to ...