When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers ...

Foot traffic is down at American Eagle by almost 9% year-over-year for the week of Aug. 3, according to retail data firm Pass ...

A new report has emerged, revealing a significant impact on American Eagle‘s stores following the controversy surrounding ...

The "great jeans" ad campaign from denim-retailer American Eagle Outfitters Inc., featuring actress Sydney Sweeney, has sparked anger from progressives, support from conservatives, and a jump in ...

In today’s brave new world of fascism rebranded, white nationalism is trading in brown shirts for boot-cut jeans—and the new master race apparently shops at American Eagle. Because nothing says “the ...

American Eagle sparked a firestorm online late last month when the clothing company released a commercial featuring Sweeney, an actress known for her roles on Euphoria and The White Lotus.