The ad blitz quickly sparked heated debate, with critics arguing it was a nod to eugenics, and those on the right giddily ...

Sweeney's collaboration with American Eagle, branded "Sydney Sweeney Has Great Jeans," features a denim line designed by the ...

The 27-year-old Euphoria stunner and the $3.3B denim brand have been accused of pushing Nazi-like eugenics as aspirational ...

The Associated Press reported the company's ad campaign sparked a debate about race, Western beauty standards and backlash to ...

A racy, widely panned jeans campaign for American Eagle Outfitters starring “Euphoria” actress Sydney Sweeney is bringing ...

Sydney Sweeney's non-response to backlash over her American Eagle 'Good Jeans' ad suggests a brand strategy that embraces ...

The campaign’s impact was immediate. American Eagle’s stock soared nearly 18% after the announcement, adding over $400 ...