Apple CEO Tim Cook today said that Apple TV+ is driven by a commitment to storytelling and artistic excellence, rather than ...

The tech giant showcased "Liquid Glass" for iPads, Mac, and more products at its WWDC developer conference.

The immense spending on Apple TV+ projects like "F1" is less about selling more iPhones to the public, and more about the art ...

After stumbling out of the starting gate in Big Tech’s pivotal race to create artificial intelligence, Apple will try to ...

Wedbush's Dan Ives, who graded the presentation a 'B,' spoke to CNBC after the event, saying that Apple has "six to nine ...

Apple often uses its annual WWDC to launch major new products. That probably won't happen this year. Instead, people will ...

FT tech editor Murad Ahmed speaks to Patrick McGee, author of Apple in China: The Capture of the World's Greatest Company; ...

It's not just Apple Intelligence. Tim Cook is trying to satisfy both consumers and the market, and pleasing neither.

Tim Cook and Lewis Hamilton are on top of the world. Or so it seems, as the CEO of Apple and the Formula 1 racing superstar ...

Apple's WWDC 2025 kicked off at 1 p.m. ET with a keynote featuring Tim Cook, who introduced iOS 26, featuring the new "Liquid ...

Apple Inc. (NASDAQ: AAPL) is doubling down on its entertainment business with a high-stakes movie, "F1," featuring the ...

Tim Cook credits Steve Jobs with teaching him the invaluable skill of rapidly changing his mind when presented with new ...