Sales dropped 4% in the U.S. and worldwide in the latest quarter, compared to the previous year, marking the fourth quarter of declines in a row. Niccol, who was nabbed from Chipotle, is reportedly ...

A host of changes to stores and operations could help Starbucks escape its sales trouble, and executives are already planning the company’s next move.

For Starbucks ( SBUX) CEO Brian Niccol to achieve maximum greatness — which would boil down to a sustained turnaround in North America sales by later this year — he must improve consumer perception ...

On Tuesday, the coffee chain reported “early progress” on the Back to Starbucks plan. Although same-store sales fell 4% in North America and the U.S., Niccol said non-Starbucks reward member traffic ...

Starbucks lovers, time may be limited to grab your favorite menu items in Michigan. The company is planning to cut numerous food and beverage items from its menu, Starbucks recently announced.

Starbucks has always remained a historical favorite among various age groups, particularly the millennials and Gen Z.

Starbucks is set to eliminate a significant number of drinks and food options in the coming months as part of the company's plan to simplify its offerings, reduce wait times and improve its customer ...

Starbucks Corporation (NASDAQ:SBUX), the world's leading coffee retailer with a market capitalization of $114 billion, is at a pivotal juncture as it navigates recent challenges and embarks on a ...

Coffee lovers heading to Starbucks can expect to see a scaled-down menu. The coffee giant is cutting about 30% of its drink ...

Starbucks will also add digital menus to all of its company-owned U.S. stores over the next 18 months to make ordering ...

Starbucks is trying to fix falling sales by changing its vibe back to coffee-house roots. The new CEO says parts of the plan, ...

Starbucks shares moved higher Wednesday as some analysts seem to be buying in—albeit cautiously—on new CEO Brian Niccol’s “Back to Starbucks” turnaround plan.